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Jones Road What The Foundation

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New Only at Credo

Jones Road What The Foundation

New Only at Credo

Jones Road What The Foundation

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Porcelain (for the fairest skin)
Fair (for fair skin)
Light (for light to light-medium skin)
Beige (for light to medium skin)
Medium (for medium skin)
Medium Honey (for medium warm skin)
Honey (for medium tan skin)
Pecan (for medium dark skin)
Cinnamon (for deep skin with yellow undertones)
Chestnut (for deep skin with red undertones)
Deep (for deep dark skin)
Espresso (for the darkest skin)

Free shipping on orders over $50 + 30 day returns

Earn 44 points in Credo Rewards

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What The Foundation

This product is: A moisture tint.

Product DescriptionWhat The…Foundation? WTF is a tinted moisture balm meets traditional foundation. This foundation blends seamlessly into the skin—leaving you with an even, fresh complexion that looks like your skin on its best day. WTF includes skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate; works flawlessly with the Face Pencil; and offers buildable, light-medium coverage. Choose from one of 12 shades, created to blend across all skin tones. 

Shade Descriptions:

  • Porcelain: for the fairest skin
  • Fair: for fair skin
  • Light: for light skin
  • Beige: for light to medium skin
  • Medium: for medium skin
  • Medium Honey: for medium warm skin
  • Honey: for medium tan skin
  • Pecan: for medium dark skin
  • Cinnamon: for deep skin with yellow undertones
  • Chestnut: for deep skin with red undertones
  • Deep: for deep dark skin
  • Espresso: for the darkest skin

Using your fingers or the spatula, scoop out the desired amount of WTF. Apply directly to the face using the Skin Brush, sponge, or your fingers. For under eye darkness or blemishes that require additional coverage, the Face Pencil is WTF’s best friend.

Bobbi’s Tip: Some people may need two shades of WTF; one for summer months, one for winter months, or a mix of both for the times in between.


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Water (Aqua), Propanediol, Polyglyceryl-3 Caprate, Coco-Caprylate/Caprate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic/Capric Triglyceride, Olea Europaea Fruit Oil, Caprylic/Capric/Succinic Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Glycerin, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, Stearalkonium Hectorite, Helianthus Annuus (Sunflower) Seed Wax, Sodium Hyaluronate, Tocopheryl Acetate, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Dibutyl Lauroyl Glutamide, Polyglyceryl-6 Polyricinoleate, Polyhydroxystearic Acid, Polyglyceryl-2 Stearate, Disodium Stearoyl Glutamate, Pelargonium Graveolens Oil, Zingiber Officinale (Ginger) Root Oil, Xanthan Gum, Biosaccharide Gum-1, Lecithin, Stearyl Alcohol, Dilinoleic Acid/Butanediol Copolymer, Sodium Stearoyl Glutamate, Castor Oil/Ipdi Copolymer, Dilinoleic Acid/Glycol Copolymer Silica Silylate, Magnesium Aluminum Silicate, Phenoxyethanol. May Contain [+/-]: CI 77491 - CI 77492 - CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), Mica.

All products are cruelty-free and formulated without ingredients on The Dirty List™️. At Credo, "clean" goes even deeper. Learn more.

Jones Road was founded by the legendary makeup artist Bobbi Brown on the philosophy that the world doesn’t need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled.

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