Launched in 2015, Phlur is one of the first “clean” fragrance brands and a leader in fragrance IL transparency.  We create mindful, modern fine fragrance. Our fragrances are inspired by memories, moments, experiences and feelings—those that are intimately personal and universally shared. When it comes to the products we create, we act with intention on everything from our ingredients to our practices—ensuring that we are as transparent as we are transformative. We craft no-compromise formulas using high-quality ingredients with world-class perfumers.

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