In 2011, Davids founder, Eric David Buss, began looking into the ingredients being used in the "natural" toothpaste he was using, and found that many of the ingredients were unhealthy. He was unable to find a better alternative, so he decided to create his own, and spent 4 years developing the very best natural toothpaste possible. Through exhaustive research with industry experts, we were able to identify the best natural ingredients to safely and effectively fight to remove plaque, whiten teeth, and freshen breath, with the commitment to using premium USA origin ingredient in our effort to sustain American jobs. 

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